Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income

Lead generation and conversion of ultra-wealthy prospects–often classified as accredited Investors–is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as … Read More

Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability

Marketing to the Wealthy: Taking a Mature Product and Supercharging Response and Profitability I am one of the few specialists in this field who has worked on more than 400 campaigns to this group. What have I learned? Let me … Read More

Navigation Nightmares: Avoiding Distractions, Diversions, and Deletions on Your Website

In my speeches at conferences and in-house seminars, I talk about 12 common blunders on marketing websites. Each one of them can impact the effectiveness of your website. One of these blunders occurs with the use of the navigation bar … Read More

Top 16 DMU Videos of 2016

Here are the top 16 Direct Marketing Update videos from this year. These are the articles that you must watch These are the ones that were the most useful and interesting. They were the 2016 all-stars. You won’t want to … Read More

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