Craig Huey - Creative Direct Marketing Group | Compliant Product Marketing Made Easy

How to Reach Your Audience As They Flee Major Cities [Video]

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Has your marketing to your target audience changed since the pandemic? It should have … to make sure you’re keeping up with the changes they’re going [...]

By Craig Huey|2020-07-23T07:35:43-06:00July 23, 2020|Advertising & Marketing|

Warning: Another Massive, Organized, Well-Funded Campaign Is Set to Bail Out Our Irresponsible Post Office

Here we go again. Another bail out of the government-controlled postal service because it’s drowning in $65 billion worth of debt … and sinking deeper daily. It’s a bureaucratic monopoly that behaves irresponsibly because it can. It’s in this position, [...]

By Craig Huey|2020-07-23T07:31:31-06:00July 23, 2020|Blog|

Pandemic Marketing Winner: The Hair Coloring Subscription Service That Has Changed Consumer Behavior [Video]

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Have you noticed all the ads on TV, Sirius XM (radio), and online for Madison Reed lately? They sell professional hair coloring products with “salon-quality [...]

By Craig Huey|2020-07-23T07:29:08-06:00July 23, 2020|Case Studies|

Improving Multichannel Marketing Results: How to Boost ROI by 18%

84%! That’s the percentage of nearly 600 marketers using 4 to 6 channels in their marketing campaigns who report enjoying a much better return on investment than using just 1 or 2. That’s proof that multi-channel marketing is powerful. But, [...]

By Craig Huey|2020-07-23T07:22:00-06:00July 23, 2020|New Strategies and Tactics|

Testing Corner: Do “Quotation Marks” Add Power?

I’m an ardent advocate for setting quotation marks around your headline. Why? Because they grab attention. They add credibility and a newsy feel. They make you wonder who’s saying this and why? Best of all, they increase response, evidenced by [...]

By Craig Huey|2020-07-09T12:19:26-06:00July 9, 2020|Advertising & Marketing, Testing Corner|

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