My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized the effectiveness of one or most recent campaigns that produced 30% response rates. The Summit International Award judges recognized that [...]
Every marketer will be impacted by this year’s presidential election, whether you want to be or not. Whether you’re actually involved in political direct marketing or not, you need to be aware of these facts. If you’re using direct mail [...]
Facebook (and Google) have no intention of making it easy for anyone selling a product or a service to do so on their platform. There are rules and guidelines, and they’re enforced with an iron fist. The digital marketing landscape [...]
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains), these guys are extremely busy, hard-to-reach, and inundated with promotional materials. And they’re the most [...]
A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they tested three [...]
