With the amazing power of addressable TV, good 120-minute TV commercials and infomercials are making a comeback … and they’re boosting response. Even better, you can reuse your commercial or infomercial on multi platforms to increase response rates further. Write [...]
For consumer marketing, a new study shows the importance of Mobile Optimizing your lead generation or sales. This means your ads or landing page conversion series is powerfully optimized for cell phone users. Here are six important findings you should [...]
Recently, I met with a top investment newsletter writer, author, and podcaster. Listen as we talk about why he and I both think that the key to being successful is to know your “productive purpose in life.” It’s to figure [...]
Launching a new product is never easy … and the media or channel you choose to use is absolutely essential. With most products and services, we recommend direct mail … it minimizes the risk of a new launch and can [...]
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, [...]
