As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their [...]
What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a space that people are especially skeptical of? And it’s a big ticket item, with a starting price above the $1,000 [...]
To win in direct mail, you must stand out from the clutter … avoid the trash basket … You must be more valuable to your prospect than they are to you in the form of sales. Easier said than done, [...]
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please [...]
Christmas… are you going to use the best strategies and tactics possible for Christmas 2019? The expected total sales increase for this Christmas season is 4.8% to 5.2% more than 2018. The November-January season is traditionally the best time of [...]
