A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together with great direct response copy, turns them into buyers. Case in point: We tested three different images in Facebook ads [...]
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct [...]
First the United States Postal Service (USPS) promised NO price increases for 2020 … then they backtracked. Effective January 26, 2020 you’ll see the following proposed price increases: Product Current Proposed Change Small Flat-Rate Box $7.90 $8.30 +5.1% Medium Flat-Rate [...]
Marketing breakthroughs don’t happen as often as they should nowadays … but they do still happen. And when one comes along, you should pounce. The latest marketing breakthrough? Integration. That’s when you send emails to the same people you’ve sent [...]
Here are three copy secrets to improve profitability: Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” and “limited edition” to give your reader an extra-special feeling. Use intrigue and curiosity. Try using “Do not bend” or [...]
