Upsells are a great way to increase income for your company. Biblical Archaeology Review, for example, has an interesting upsell that has increased their profits tremendously. In marketing their online product, this is what they charge: Digital magazine only [...]
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen [...]
To maximize your lead conversions, you need a powerful “conversion series.” A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of [...]
Most marketers waste a lot of time and money. They pour cash into image-based advertising…or a single channel that simply doesn’t get results. They advertise to anyone and everyone…without targeting their efforts to their most likely prospects. That’s like throwing [...]
