I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a [...]
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture [...]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, [...]
I’ll be speaking at FreedomFest, from July 17-20 in Las Vegas, Nevada. FreedomFest is the nation’s largest conference for Libertarians, Conservatives and free-market, pro-freedom advocates. There will be over 2,000 attendees…and 250+ speakers, including Ex Fed Reserve nominee Stephen Moore…Kevin [...]
