The Best Times to Post?
Do you know when the best times to post on social media and other platforms are? Take a look at the following to make sure you are maximizing response (and profits): Post on Facebook, Twitter and Instagram at 5 pm [...]
$7 Trillion Lost From Shopping Cart Abandonment [video]
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without actually buying the item or items in their carts. That’s because the shopping cart process is often overcomplicated and requires [...]
Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to seniors, too many marketers underperform because they violate some key direct response rules and [...]
Raising Capital Using Your Own Database: A Powerful Equity Crowdfunding Tool You Can’t Afford to Miss
For the first time in 80 years, you have the freedom to raise capital directly from private investors. This transformative shift – enacted under the JOBS Act – has made it possible for you to dramatically expand your business and [...]
Common Costly Copy Blunder – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I was quoted in an issue of “Target Marketing” in a great article. Here is part of the article that can [...]