Selling only by retail is dangerous to your bottom line. You miss out on so many prospects and lose potential sales. To expand its client base, Metagenics wanted to break out of relying on retail sales and go directly to [...]
Almost every direct mail piece has a post script (P.S.). But most are done wrong … and do not have the powerful impact on direct response and profit that a properly written P.S. can have. And everyone who knows direct [...]
Online and Offline direct response copy must be relevant Here are several things to think about when creating your direct response copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them [...]
In direct marketing, it’s wise to avoid long subject lines. But sometimes they work! Check out this test below. Subject lines can be too long ... or can they? Which of these two subject lines got the best [...]
Are your prospects signing up for your mailings and lining up to buy? Or do they lose interest before you can make the first pitch? The problem might be your landing page. Don’t direct your prospects to a corporate website. [...]
