Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan to win in the 2018 Election? What must conservatives do to win in 2018 … even in liberal states like [...]
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. [...]
You can learn a lot about what to do—or what you are not doing now but should be doing—by looking over success stories. My agency, Creative Direct Marketing Group, has won over 79 marketing awards because of our successful campaigns. [...]
Everything in your email can increase or depress response. Including how you end your email. In a recent study, marketers looked at the different sign-offs available and the response rates each received. The three most common closing messages were: Thanks [...]
Magalogs It looks like a magazine. It feels like a magazine. It’s filled with articles, graphs, and data for casual reading. But’s it an excellent, powerful direct marketing sales piece. It’s called a magalog. Direct response copy appears throughout, getting [...]
