A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the additions of prominent text and video testimonials to the buy process (Note: Navigational, copy, and graphic changes were also made, so it’s [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one secret … that one strategy shift … that will supercharge [...]
Copy in your direct mail is crucial. But so is the copy on your envelope! Don’t miss this important video. You’ll learn a new trick that will: Improve your bottom line Increase your response Grab your prospect’s attention when they [...]
Personal testimonials or reviews are critical for any direct marketing campaign. That’s why you should use them in all your marketing. But social media has added another dimension: 86% of female consumers tag members of their social media networks for [...]
