It’s not Black Friday, despite the general wisdom. It’s actually “Single’s Day”, which takes place on November 11. Never heard of it? Single’s Day started out as an anti-Valentine’s Day of sorts in China during the 1990’s. Single's Day [...]
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. And that’s what happened when I talked to Surf Control. Surf Control is [...]
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time for a complete redesign of your website. But there are a few quick adjustments you can make to rev up [...]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and [...]
In order to succeed in marketing, good copywriting is the single most important skill you can learn, followed by a genuine understanding of human nature. When you combine the two, you’ll begin to use certain words in the English language that [...]
