800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach, and inundated with promotional materials. And they are the most skeptical prospects out there. [...]
Caleb and I will be doing a new webinar next month. It will take place on Wednesday, September 7th, 2016 at 12:00pm: Learn How to Raise Up to $50 Million for Your Business — FREE Webinar Please sign up for it here. [...]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video] Who’s winning the marketing race for the 2016 Election? Hillary Clinton has already spent $50 million on TV ads. What about Trump? Nothing! Donald Trump got $2 billion in free [...]
Follow these rules, and you’ll increase your response Break these rules, and your response will suffer the consequences. Here are the 10 Direct Response Copy Rules to Live By: Have you removed all references to “We think” or “our company [...]
Customers like the in-store experience. They want to meet kind sales associates, try out the merchandise for themselves, and work with experts to help them find the best items. Online merchandisers are trying to provide as close an experience as [...]
