Ad Budgets
How are ad budgets on average being allocated for digital marketing both B2B and B2C? 20% for email marketing 18% to paid searches 16% to banner ads 12% to Facebook 10% to video 24% for other strategies Need help with [...]
Election 2016: Trump, Clinton, and YouTube
TV, Direct Mail, Facebook, and Twitter. The Presidential candidates relied on every means of social media to get out the vote and win. Now YouTube is becoming a featured resource for candidates. The number of YouTube views can tell us [...]
Direct Mail: SurfControl–Two proven strategies to generate leads [Video]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, [...]
Specialized Landing Pages [Video Briefing]
I have worked in direct marketing for over thirty years. I have seen some terrible landing pages. They can kill your response! If you want to supercharge your response for online sales … Watch my video below and learn how [...]
Copy Tip of the Week: 3 Secrets to a Money-Making Headline
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it turn browsers into buyers? It should. In fact, [...]