The next 12 months marketers can face heavy, costly and arbitrary regulations, as well as executive orders from Obama. But here is one warning we must be watching: The FTC is warning about the Internet of Things and its data [...]
Here are our top 3…. Take notes and follow these principles: Magalogs and Tabalogs: Direct Mail Breakthroughs Image Advertising vs. Direct Marketing 10 Deal Killers that Will Cripple and Destroy Your Campaign
The most critical ways to increase your marketing profits can be found in our new “video briefing room.” These are a series of concise, powerful video briefs showing you how to increase your profitability. All videos are under 5 [...]
What happens to your response rates if you’re marketing and advertising, and a terrorist attack hits the United States? On the minds of many are the terror attacks being conducted by Islamic radicals. ISIS, Al Qaeda and all their affiliates [...]
In creating advertising copy, it’s difficult to engage your prospect at the start of the sales process. But engagement is a must. That’s why you need to know about the Power of Agreement (PA). The Power of Agreement is similar [...]
