The mature market, which I define as people over the age of 55, is an enormous group with incredible buying power. Because seniors prefer to be regarded as individuals, direct response marketing, which is individualized by its very nature, has [...]
Need a concise, actionable vision of how to increase your response with an integrated marketing campaign? In trend #1 of my November webinar “18 Amazing New Marketing and Advertising Trends & Breakthroughs for 2016,” I give you everything you need [...]
How have catalogs dealt with postage this year? A lot differently than previous years. Here are some examples of catalogs I just got that powerfully show this trend…. Notice the “free shipping” advertisements – a powerful marketing strategy. In an [...]
The government monopoly has lost $5.1 billion for 2015, despite hiking billions in extra charges to direct marketers. $5 billion…. That’s huge. But the management, unions, and politicians are all in denial that it needs major reform. Worse, the USPS [...]
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, are they relying on a department store? So now they’ve got to make it for $10, sell it to the [...]
