It’s time to gear up for the 2015 Christmas season. Sales are expected to grow 5.7% in 2015. In other words, consumers will spend approximately $965 billion on Christmas shopping this year. Here’s the breakdown: Thanksgiving Day - $1.33 billion Black [...]
Let’s talk about “power words.” This is one of my favorite elements of direct response copy writing because these are the encouraging words that make your prospects take action. Influencing your prospects to take action Do you ever hear an [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Cell phone service provider NEXTEL sent out an offer for a pre-approved service plan that came with [...]
Don't miss our upcoming webinar: Raising Capital under the JOBS Act. It's all about marketing to the Accredited Investor. It's free for DMU Subscribers and will take place November 18th at 10 am PST. You can register here. See the [...]
Missed our 18 Amazing New Marketing and Advertising Trends & Breakthroughs for 2016 webinar? Worldwide, we had marketing directors and Presidents rethinking 2016 advertising ad marketing strategies and discovering the latest marketing innovations. If you missed it, our recorded [...]
