Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the [...]
I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, click here for a short briefing. Now, a new function and a powerful breakthrough - under the direct mail video [...]
Sadly, the Postal Rate Commission (PRC) has stood behind the USPS exigent rate increase of 4.39 issued in 2008/2009. Ignoring the reality of decrease volume from mailers, the PRC will allow the exigent surcharge until March/April 2016. A January [...]
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety issues and more? That’s where my team at Creative Direct Marketing Group created the content and design for a regular [...]
What about the people on your in-house prospect list? People who you have had contact with before – through the mail, by phone or online – people who asked for information but did not convert? If they did not convert [...]
