To increase your response, copy should use the word “now.” It’s a power word often overlooked, so check your copy for how often you used “now.” “Now” creates a sense of immediacy and action. To stress immediacy, use the word [...]
Multichannel marketing will increase response by 84%. For example, combining direct mail and digital marketing to the same names. There are two ways we do this. The second, most marketers know nothing about. Traditional Multichannel Strategy: Create a Transactional Data [...]
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even have [...]
Let me share one of the most common confusions among marketing directors and company presidents — it’s what is the best possible media format or channel to use in your marketing. You have many marketing channels or media options but [...]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let [...]
