#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. By itself, your cost per lead and cost per sale should be better than digital 5x itself. As an [...]
10 Actionable D2C Marketing Trends for 2024 to Supercharge Your Sales
I just gave a speech on 10 actionable D2C marketing trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today. Every reader should watch this 58-minute video no matter what [...]
11 Easy Ways to Optimize Your Site for E-Commerce Christmas Sales
Now the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember Cyber Monday starts November 27th. Your small window is rapidly closing. There’s little time for a complete [...]
Testing Corner: Which Headline Pulled in the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test and find out why some [...]
Copy Tip: Don’t Say “Trust Me.”
Most Advertising messages assumes the prospects or clients accept a “trust me” copy approach. There is no verification of claims. No proof. No backup of claims. Here’s the problem: Your prospects aren’t going to trust you just because you tell [...]