They surprised everyone by expanding Prime Day 2025 to a four-day event, up from the usual two. Here are the things that happened: It shaped how consumers shop and how brands needed to show up. Prime Day 2025 delivered solid [...]
Here are 6 short, but powerful things you should know: OpenAI OpenAI is creating an e-commerce checkout system within ChatGPT for users to complete purchases, and OpenAI will be receiving a commission from sales. Advertising: New Trend Advertising on X [...]
Key Takeaways: Testing is Crucial in Marketing Magalog as a marketing tool blends editorial content with sales messaging to attract corporate decision-makers. Case Study: SurfControl's SuperScout created a magalog for a software security product targeting high-level corporate decision-makers, aiming to [...]
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. [...]
Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. Teaser copy should align with the message inside the envelope. Adding teaser copy to the back of the envelope can [...]
