For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta change - and a marketing strategy you should test. Meta is now placing ads on third-party apps like Nextdoor. Why? [...]
Here are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich Communication Services) platform was put into place by AT&T, T-Mobile, and Verizon earlier this year. (Click HERE to see my [...]
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see [...]
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in [...]
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% [...]
