Key Takeaways: Your in-house prospect database consistently outperforms rented or purchased lists. Recency matters—but relationship matters more. Most marketers underinvest in their database while overspending on new lead acquisition. Database prospects respond at multiples—not percentages—above cold lists. Testing proves: the [...]
Key Takeaways: • Most prospects will never reread your sentence. • Long or complicated sentences reduce response. • One sentence should communicate one idea. • “You”-oriented copy consistently outperforms abstract language. • Simple copy improves response and AI/AEO visibility. • [...]
Key Takeaways: Response increases when content is combined with direct response discipline not when content replaces it. Headlines and copy structure still account for the majority of campaign success. Clear objectives and accountability separate “busy marketing” from profitable marketing. Value-added [...]
Key Takeaways: • AI advertising is moving from concept to controlled rollout. • This is a first-mover moment, not a mature ad platform. • AI ads appear at the decision stage, not the browsing stage. • Trust, relevance, and credibility [...]
Here are 4 short, but powerful things you should know: Netflix Doubled Its Ad Revenue in 2025 Netflix beat its revenue expectations for 2025, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. $1.5 billion came from advertising, [...]
