Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have [...]
Sometimes what’s old is new. An innovative format my team created is helping our clients to generate new leads and powerfully increase response. It’s a form of retromarketing: The newsalog. Here is how it started. One client came to us, [...]
A study shows that 83% of online users who immediately leave a website leave because they can’t find what they need. It’s evident that many marketers are losing time, money and customers by violating direct marketing rules and basic human [...]
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, [...]
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a [...]
