Here are 8 short, but powerful things you should know: Amazon Introduced a New AI Powered ‘Help Me Decide’ Button The new tool is supposed to help customers choose between similar products based on the user’s browsing activity, searches, shopping [...]
Key Takeaways: • Infomercials are making a major comeback in 2025-26. • CTV and OTT now accept 30-minute blocks, making long-form DR-TV more accessible than ever. • Major brands are generating billions using infomercial/VSL hybrids. • Long-form video builds trust, [...]
Key Takeaways: Marketing turnarounds are built on direct response strategy, not guesswork. com saw 350% revenue growth from a complete repositioning and relaunch. Premium offerings can be revived — or created from scratch — with DR copy and strategy. Website [...]
Key Takeaways: Editorial-style ads consistently outperform design/display ads because they build trust and encourage longer reading. Photos and videos dramatically boost response — in this test, a video image increased engagement by 48%. Headline testing is crucial — one tested [...]
Key Takeaway: If your marketing looks and sounds like everyone else’s, your response will collapse. But when you position your company as the trusted authority that understands — and solves — your prospect’s biggest pain, your response rates and profits [...]
