Here are 6 short, but powerful things you should know: 1. U.S. Christmas Sales to Top $1 Trillion: Ecommerce the Strongest Growth U.S. retail sales during the November-December Christmas season are expected to surpass $1 trillion for the first time [...]
Key Takeaways A small, valuable audience can justify a higher-cost mailing. Evaluate the potential return against the full campaign cost. Curiosity can open the door. The drone and locked safe gave recipients a specific reason to respond. Make the item [...]
Key Takeaways X’s new Lead Gen Ads is a major advancement to capture prospects through a native form without forcing them to leave the platform. After a user’s first submission, information can be pre-populated on subsequent forms—reducing typing, friction [...]
Key Takeaways A feature tells the prospect what a product has, does, or contains. A benefit explains what the feature will do for the customer. Features provide facts. Benefits create desire. The most persuasive copy does not eliminate features; it [...]
-Key Takeaways Don’t treat everyone over 50 as one market. Segment by age, interests, behavior, transactions and media responsiveness. Use direct response, not vague image advertising. Give prospects a specific reason to respond and measure the results. Think multichannel. Direct [...]
