If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. It features commentary grounded in a free-market conservative and Christian worldview. For insights and trends you won’t hear elsewhere, you’re [...]
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media [...]
Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search experiences. This is not another channel. It’s a decision-engine moment. Companies that master AEO + AI ads early will dominate [...]
Key Takeaways: Specific details in email subject lines significantly improve response rates. Statistics and percentages make claims more believable to prospects. This principle applies to headlines, body copy, and subject lines. A subject line with a concrete gain percentage outperformed [...]
Key Takeaways: Headlines are profit levers, not creative flourishes. Direct beats clever in marketing for leads or sales. Longer headlines usually outperform short ones for B2C or B2B. Response numbers dramatically increase credibility and response – it’s 75% of the [...]
