AEO has taken on another tool you should know about. AEO is quickly replacing SEO. I’ve called it an unstoppable megatrend impacting every company. AEO is changing how people purchase and companies make buying decisions. The latest new AEO tool [...]
When you have a new product or service, how do you command attention to your target market to get quality leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers – influencers to America’s most [...]
Multichannel or omnichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. It accelerates your growth and profitability. Let me give you a 5-step example of an award-winning [...]
Is Big Tech’s Monopoly Crumbling? Google’s search engine dominance is on the chopping block, and its future as a monopoly may soon be coming to an end… The Department of Justice (DOJ) is taking aim at Google, urging a federal [...]
Here is a little-known secret that can make or break your response rate for emails, VSL’s, landing pages, direct mail and more. It’s what you do with your salutation. Here’s the key: Be selective in your salutation for a landing [...]
