Key Takeaways Replace vague claims with meaningful details. Use actual figures instead of unnecessary rounding. Identify awards by name, year and organization. Support claims with documented evidence. Explain why each detail matters to your reader. Remove generic statements competitors could [...]
Key Takeaways Multichannel marketing generated 11,377 paid customers in three months in this campaign. Direct mail contributed 2,057 buyers and deserves consideration alongside digital. The Newsalog produced the lowest cost per sale. Test formats before assuming which channel will win. [...]
Key Takeaways Start with the right data. Product interest alone does not identify your best subscription prospects. Coordinate your channels. Digital advertising, email, direct mail, and video should reinforce the same offer. Use direct mail throughout the customer relationship. Test [...]
▶ Key Takeaways One of the companies my team at CDMG works with experienced a dramatic increase in e-commerce transaction activity after our marketing campaign went live. Monthly transactions rose from a three-month pre-campaign baseline of 54.69 to 461 at [...]
▶ Key Takeaways Maria Bartiromo’s departure from Fox is sudden, and the reason has not been publicly explained. Bartiromo championed individual freedom, free enterprise, and limited government while challenging government overreach. Craig Huey’s personal interview experience with Bartiromo is [...]
