You’re losing leads. You’re losing sales. You’re losing profits. And it’s all because of four common ad and landing page mistakes. And there are four easy fixes. But it’s overlooked by many. It’s a powerful way to boost your advertising [...]
The audience was shocked. What I told company Presidents changed an important reality most got wrong. And at another talk an audience of marketing and advertising professionals was stunned. To both audiences I said during times of economic uncertainty, businesses [...]
The trade war impacts every company president and marketing director. What should an advertiser or company do during economic uncertainty, including a recession… or inflation… or stagflation? Having navigated my advertising agency clients through five recessions/stagflation, the Jimmy Carter 14% [...]
The single most critical component of your marketing campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you [...]
“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and [...]
