Key Takeaways: Specificity outperforms generalities in every major test — across digital, print, landing pages, and video. • Real numbers crush vague claims. Use exact percentages, dollars, dates, hours, comparisons. • Details build trust, and trust is the most important [...]
Key Takeaways: • Time-based geofencing lets you capture mobile IDs from any past timeframe — 2 weeks, 2 months, even 1 year ago. • You can identify exact audiences based on where they physically were, such as Whole Foods, churches, [...]
Key Takeaways: • Direct response, scientific marketing can transform even a small subscription-based company into a multimillion-dollar powerhouse. • Testing, targeting, branding, and measurable advertising were the keys that grew DTN Wall Street from a few hundred subscribers to more [...]
Here are 7 short, but powerful things you should know: Cyber Week: Outperforming Online Expectations U.S. shoppers and consumers confounded the skeptics and spent a record-breaking $44.2 billion online during Cyber Week, the period from Thanksgiving through Cyber Monday. Despite [...]
Key Takeaways: • Headlines determine 75% of your marketing success across digital ads, direct mail, landing pages, podcasts, and video scripts. • Direct-benefit headlines outperform indirect headlines by up to 4x and sometimes 300% to 500%. • What you think [...]
