You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference landing page, where [...]
Sometimes you need to punctuate your excitement with exclamation points but be careful not to go overboard. Too many exclamation points make your copy sound cheesy or – even worse – unbelievable. But in other cases, they are needed to [...]
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even [...]
The bookalog is the ultimate sales piece in disguise. It looks and feels like a physical or audio book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more [...]
