VISA just introduced Intelligent Commerce, enabling AI to shop and pay on consumers’ behalf through partnerships with Anthropic, OpenAI, and others. Intelligent Commerce uses AI-ready cards with tokenized credentials and use-set preferences to let AI agents find and buy items [...]
Here are 5 short, but powerful things you should know: Musk Says Ads in Grok Will Fund xAI’s AI Costs Ads may soon appear in responses from Grok, the X-embedded AI chatbot. Elon Musk said he hoped advertising in Grok [...]
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, compel opens and increase response.. Why it matters: Properly tested teaser copy has increased response rates by 25–50% across B2C [...]
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, [...]
Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative [...]
