Key Takeaways: Strong marketing starts by putting the most powerful benefit first, especially in the headline. Clear, direct, benefit-driven headlines outperform clever or vague wording. Successful campaigns grab attention immediately by promising something specific the reader wants. In a fast-scrolling [...]
Key Takeaways: • Small changes in offers can produce major response gains. • “Free” works — but sometimes “more free” works better. • Testing reveals what prospects truly value. • Strong calls to action can be enhanced through smart incentives. [...]
Key Takeaways: • Great copy is built on proven direct response principles. • These rules apply to emails, ads, landing pages, videos, and direct mail. • The 4 P’s framework keeps your copy focused on response, not fluff. • [...]
Here are 4 short, but powerful things you should know: 2026 Ad Spending Growth Projections The Interactive Advertising Bureau forecasts that 9.5% year-over-year growth in total U.S. ad spend vs. last year’s numbers results in $9 billion in incremental spending. Here are [...]
Most people using AI use it for free… over 95% of users. But their cashflow and profitability is from paid subscriptions. For AI, that is just now starting. And now AI is starting to get more aggressive. OpenAI/Chat GPT OpenAI [...]
