Here are 4 short, but powerful things you should know: 1. Snapchat Bans AI Videos Snapchat is banning AI-generated videos from its Spotlight platform. The Spotlight product surfaces trending and original content from creators and studios. 2. Direct Mail Boom [...]
Key Takeaways Potential 2028 presidential candidates are already developing platforms, visiting important states, testing messages, raising money, and building campaign organizations. Kamala Harris’s campaign dramatically outspent Donald Trump’s but still lost the popular vote, Electoral College, and all seven principal [...]
Key Takeaways Infomercials are not disappearing; they are evolving with new technology and media platforms. Their reach now extends beyond traditional television into streaming, social media, and digital channels. Businesses can reuse infomercial content across multiple platforms to reach larger [...]
Key Takeaways A weak call to action can waste strong creative, qualified traffic, and a persuasive offer. Generic button copy such as “Submit,” “Click Here,” or “Learn More” often fails because it does not communicate a clear benefit or next [...]
Key Takeaways The most dangerous myth in marketing: if your campaigns, your testing discipline, and your direct response foundation aren't already strong, it's too late to fix them. It isn't. Marketing atrophy is real — and it follows a predictable, [...]
