QR codes have become a major marketing tactic to drive response. But here’s the bad news: They’re about to lose their punch. Why? Because Communist Chinese cyber criminals are flooding the market with fake QR codes – and your prospects [...]
You’re always on the lookout for the next big thing, right… the next marketing megatrend. Something that’ll give your company the edge, boost conversions and ROI, and leave your competitors scrambling to catch up. Well, I’ve got news for you: [...]
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead [...]
Will videos on your web page help or hurt your response? Let’s take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website/landing page subscription sign-up process. A radical redesign tested [...]
Marketing in an age of skepticism is always difficult. Your prospects automatically perceive that you’re selling them something… and they are skeptical. When that happens, they will not even want to discover what you have to offer. They will not [...]
