Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than online generated names. Need help in [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTM) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part [...]
Marketing Turnaround: Supercharging Your Leads and Sales Despite Increased Competition or A Recession
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]
Weathering the Storm: The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting back, making the right decisions are crucial. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and dominate their markets. The 3 “Rs” are [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain… Coffey Anderson [...]
Marketing Turnaround: Supercharging Your Leads and Sales Despite Increased Competition or A Recession
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need [...]
Weathering the Storm: The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting [...]