Test Recommendation: Turn Off Audience Network Placements on Meta
For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta change - and a marketing strategy you should test. Meta is now placing ads on third-party apps like Nextdoor. Why? Because of Meta’s Audience Network, which allows partner apps to [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich Communication Services) platform was put into place by AT&T, T-Mobile, and Verizon earlier this year. (Click HERE to see my article, Unlock Explosive Growth and Profits with RCS: The Future [...]
Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they will [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]
Test Recommendation: Turn Off Audience Network Placements on Meta
For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 30% Increase in Revenue: RCS vs. SMS The RCS (Rich [...]
Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for [...]