Copy Tip: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. Go beyond description by active persuasion to encourage the reader [...]
The Little-Known Envelope Trick That Can Skyrocket Your Direct Mail Response by 25–50%
Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. Teaser copy should align with the message inside the envelope. Adding teaser copy to the back of the envelope can boost response by another 5–25%. CDMG has tested over 7,000 [...]
The Guaranteed Way for You to Sell More of Your Product or Service – 6 Rules Every Smart Marketer Must Follow to Increase Sales and Profits
Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low price.” Match benefits to buyer desires. Understand your customer’s goals [...]
5 Short Little-Known Things Every President & Marketer Should Know
Key Takeaways: Google is finally pushing AI Search. Eddie Bauer changed their logo for easier reading for Gen Z. Delta may be changing AI pricing. FTC “Click to Cancel” rule is cancelled by Court. Pause ads get new traction. Here are 5 short, but powerful things you should know: [...]
How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers. If you use Safari or Microsoft Edge for your browser, there’s an important [...]
Copy Tip: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the [...]
The Little-Known Envelope Trick That Can Skyrocket Your Direct Mail Response by 25–50%
Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. [...]
The Guaranteed Way for You to Sell More of Your Product or Service – 6 Rules Every Smart Marketer Must Follow to Increase Sales and Profits
Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your [...]
5 Short Little-Known Things Every President & Marketer Should Know
Key Takeaways: Google is finally pushing AI Search. Eddie Bauer changed their logo for easier reading for Gen Z. Delta [...]
How You Can Listen to Any DMU Article
Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers [...]