10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was in California at the Natural Products Expo West, where there were 65,000 attendees… and 3,000 exhibitors. It was massive. And while the crowd ranged from large corporations such as Whole [...]
Copy Tip: The 5 “U’s”
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” will be before you write your copy. The 5 “U’s” are: #1 Unusual Approach: Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, [...]
Two Proven Multichannel Strategies to Generate Leads in a Recession or Tight Budget
What do you do when your budget is tight, but you want some leads? That’s the challenge we found in the last recession for SurfControl. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items in [...]
10 New Trends in Marketing And Advertising: What Every President And Marketing Director Must Know
I just spoke to a packed-out standing room only crowd discussing the latest trends in marketing and advertising. This was [...]
Copy Tip: The 5 “U’s”
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” [...]
Two Proven Multichannel Strategies to Generate Leads in a Recession or Tight Budget
What do you do when your budget is tight, but you want some leads? That’s the challenge we found in [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your [...]