6 Little-Known Reasons Value Added Marketing Will Boost Your Direct Mail Response Rate
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to not even want to discover what you have to offer. They will not be taking a look at your mailing [...]
Marketing and Advertising in an Economic Recession or Inflation or Stagflation? Strategy for Surviving, Growing and Dominating Your Market
What should an advertiser or marketer do in a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even had strategy of hope and good news. Obviously, history gives an [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that they [...]
Copy Corner: Remember That Benefits Outsell Descriptions
Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the gauge of steal, but a buyer will respond if you [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes through those obstacles to land squarely on your prospect’s desk [...]
6 Little-Known Reasons Value Added Marketing Will Boost Your Direct Mail Response Rate
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that [...]
Marketing and Advertising in an Economic Recession or Inflation or Stagflation? Strategy for Surviving, Growing and Dominating Your Market
What should an advertiser or marketer do in a recession… or inflation… or stagflation? Having navigated my clients through 5 [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference [...]
Copy Corner: Remember That Benefits Outsell Descriptions
Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard [...]