Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t your everyday denim. To get that message across, they knew [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During An Economic Downturn Or Recession – 6 Things You Should Know
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater recession or increasing government spending and the money supply causes [...]
Testing Corner: A/B Test Shows Email Subject Lines Make A Big Difference… You Guess The Winner
You always want to test because you always want to learn and beat the control to increase responses. The smartest marketers in the world always seem to get tests wrong. That’s because the marketplace is always right, the “expert” isn’t. Subject line tests of emails are essential. I tested three [...]
Copy Tip: The Destructive Copy Mistake You Should Avoid [A Powerful Copy Rule That Will Boost Response]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a fatal blunder in starting copy on a video script, direct [...]
Craig & Caleb’s Action-Packed New Speech, Marketing Health And Wellness D2C: 10 Trends For Marketing Profitably Through A Recession [If You Are Going To The Expo Health, See Craig Live]
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March 8, 2023 over “Marketing Health and Wellness D2C: 10 Trends For Marketing Profitable Through A Recession.” Expo West will have Celsius, Whole Foods, Beyond, nutritional supplements, health products, food, and [...]
Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the [...]
Audience Stunned At My Shocking Statement: Why Advertising Budgets Are The First To Be Cut During An Economic Downturn Or Recession – 6 Things You Should Know
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has [...]
Testing Corner: A/B Test Shows Email Subject Lines Make A Big Difference… You Guess The Winner
You always want to test because you always want to learn and beat the control to increase responses. The smartest [...]
Copy Tip: The Destructive Copy Mistake You Should Avoid [A Powerful Copy Rule That Will Boost Response]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy [...]
Craig & Caleb’s Action-Packed New Speech, Marketing Health And Wellness D2C: 10 Trends For Marketing Profitably Through A Recession [If You Are Going To The Expo Health, See Craig Live]
Are you a marketer of health products? Caleb and Craig will be speaking at Natural Products Expo West on March [...]