The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing rules. And that’s especially the case in times of economic turmoil. By using these rules, [...]
Boosting Email, Landing Page And Direct Mail Response: 6 Overlooked Copy Tactics To Lower Risk, More Leads or Sales
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your landing page, direct mail letter, or email needs one little-known copy secret that will increase your response. It's a strategic salutation. Tactic # 1. Your first choice is to use [...]
Using Preemptive Copy to Ease Their Worries In A Recession/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of rising prices and uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case if they are unfamiliar with you. Often, when a prospect [...]
Are You a Marketer of Health and Nutritional Products?
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 on “7 Trends for Marketing Profitably Through A Recession.” Expo West is the nation’s largest conference – over 20,000 attendees in the health and wellness sector. If you’re going, let [...]
Who Are Radio’s Top Direct Response Advertisers?
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising. In fact, the top advertisers on radio are direct response marketers. Who are today’s top radio advertisers in 2022? Here is the 2022 [...]
The Little-Known Secret to Successfully Launching a New Product In Economic Uncertainty: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to [...]
Boosting Email, Landing Page And Direct Mail Response: 6 Overlooked Copy Tactics To Lower Risk, More Leads or Sales
How you start a salutation can make or break your response rate. Here are the 6 tactics to follow: Your [...]
Using Preemptive Copy to Ease Their Worries In A Recession/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. In a time of [...]
Are You a Marketer of Health and Nutritional Products?
Are you a marketer of health products? Craig will be speaking at Natural Products Expo West on March 8-11 2023 [...]
Who Are Radio’s Top Direct Response Advertisers?
Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar [...]