95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is one of the most important secrets I use? It’s Strategic [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty [Video]
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of inflation and recession… Your product is unheard of… Your target audience is especially skeptical… And it’s a big ticket item, with a starting price above the $1,000 mark… Well, you’ve got to get creative, [...]
8 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending is increasing, but advertising cost on traditional digital mediums like [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can't test it, don't do it! Let's look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it's not. It's a sales piece – [...]
Copy Tip: Direct Response Copy Succeeds Because It’s Based In Science And “You”
Most traditional agencies create "branding" art and copy: beautiful design with clever copy. But it's not what motivates your prospect to respond. Direct response marketing is based on the science of what makes advertising effective and why. Using tried-and-true rules, direct response copy will: Grab the attention of your prospect. [...]
95% Of All Direct Mail Ignores This Little Known Secret to High Response [Video Brief]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions During Economic Uncertainty [Video]
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of inflation and recession… Your [...]
8 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can't test it, don't do it! [...]
Copy Tip: Direct Response Copy Succeeds Because It’s Based In Science And “You”
Most traditional agencies create "branding" art and copy: beautiful design with clever copy. But it's not what motivates your prospect [...]