Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the post office. It's a powerful way to increase direct mail response. Here is an example of a digital ad email that Informed Delivery sent out to customers just hours before [...]
7 Emergency Actions Presidents and Marketing Directors Should Take Immediately in the New Economic Reality
As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to dominate the market for years to come. How you market in a recession is vital to your future. Recently, myself and my Vice President of Creative Strategy of my ad [...]
Reality in Advertising During the Pandemic/Recession
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don't ignore your target market's fears, hurts, and distress. Use preemptive copy. Thompson Creek Windows' "Buying a New Window in a Recession....Are you crazy?" Recognize fear of the virus. [...]
The 4 Dramatic Pandemic Developments in Direct Mail Marketing
If you are using direct mail now or might use it as the recovery takes place, here are four things you should know: #1: Less competition and higher responses. Because of retail closures and work at home, direct mail “clutter” is down dramatically. Fewer mail means less competition for your [...]
4 Little-Known Facts Every President & Marketing Director Must Know and Do to Survive, Grow, and Even Dominate Your Market
Companies’ #1 mistake during an economic downturn is to ignore their marketing and advertising strategies. In fact, often companies cut budgets. Having marketed and worked with clients – and even launching products – during 5 recessions, we have a good idea of what could happen in the upcoming days. Here [...]
Coronavirus Survival: Growing and Dominating Your Market with Informed Delivery
Last week I mentioned the free digital ad you get with a direct mail campaign using Informed Delivery with the [...]
7 Emergency Actions Presidents and Marketing Directors Should Take Immediately in the New Economic Reality
As the economy recovers, some businesses will struggle to survive. Others will slowly grow. And others will move ahead to [...]
Reality in Advertising During the Pandemic/Recession
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your [...]
The 4 Dramatic Pandemic Developments in Direct Mail Marketing
If you are using direct mail now or might use it as the recovery takes place, here are four things [...]
4 Little-Known Facts Every President & Marketing Director Must Know and Do to Survive, Grow, and Even Dominate Your Market
Companies’ #1 mistake during an economic downturn is to ignore their marketing and advertising strategies. In fact, often companies cut [...]