How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail. But we also used email, pre-roll, texting, Facebook messenger, banner ads, native [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment news content for free. Now they were being asked to [...]
Our Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours — or Two Days
At your company’s next meeting, empower your staff with tools, tips and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In this comprehensive, fast-paced presentation, I reveal my private tactics for supercharging leads and sales, personalized to your company. Your team [...]
#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. For both consumer and B2B marketers, it provides a low cost per lead or sale … and delivers an audience not reached with digital or broadcast. That’s right. Although [...]
5 Keys to Lifting Response and Boosting Profits with Multichannel, Integrated Marketing [Bespoke’s Award-Winning B2C Campaign]
Let me help you lift your response by seeing what I did for an award-winning campaign for Bespoke. Bespoke is a CBD oil company that aims to reach the consumer market with their incredible, natural painkilling solution. When they approached me, their challenge was advertising their high-quality, exceptionally pure product [...]
How a Multichannel Integrated Campaign Generated Historic Response…and Won an Award [7 Steps to a Successful Campaign]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living [...]
TheStreet.com: Converting Free Website Users to Premium Subscribers
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com [...]
Our Marketing Bootcamp: How to Supercharge Your Profits in Just Two Hours — or Two Days
At your company’s next meeting, empower your staff with tools, tips and strategies from me. After all, I am recognized [...]
#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online [...]
5 Keys to Lifting Response and Boosting Profits with Multichannel, Integrated Marketing [Bespoke’s Award-Winning B2C Campaign]
Let me help you lift your response by seeing what I did for an award-winning campaign for Bespoke. Bespoke is [...]