AAPPA: A Powerful Direct Response Formula for Getting Response (video)
Accountable marketing relies on proven strategies and direct response formulas to get a response. Here’s one powerful formula you can use to write direct response copy that captures the attention of your prospects and delivers results: A: Attention Grab the attention of prospects immediately. A: Advantage Show the advantage of [...]
How Entrepreneurs Become Multi-million Dollar Corporations
I love helping companies grow into multi-million dollar corporations by creating profitable marketing campaigns. I mean, nothing is quite as exciting as seeing an entrepreneur who starts with nothing become successful. Even with companies whose growth has become stagnant, I enjoy bringing life back into that organization and watching them [...]
The New Integrated Multichannel Marketing: The Most Revolutionary Approach to Marketing Right Now
Entrepreneurs and company presidents are often confused … even overwhelmed … with choosing the most impactful and cost-effective ways to: Generate leads and convert them to sales Bring in new customers faster and more cost-effectively Dominate their market with an exciting product or service Successfully launch a new product or [...]
Direct Mail: The Critical Power of a Lift Note
Many direct mail pieces today fail to include an important element that will increase your leads or sales: The "lift note." Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra oomph to convince skeptical prospects and drive [...]
Copy Tip: The Power of Understatement
Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 - Why the Price of Silver May Rise Steeply 2 - Why the Price of Silver Will Rise Steeply “May” (Ad 1) outperformed [...]
AAPPA: A Powerful Direct Response Formula for Getting Response (video)
Accountable marketing relies on proven strategies and direct response formulas to get a response. Here’s one powerful formula you can [...]
How Entrepreneurs Become Multi-million Dollar Corporations
I love helping companies grow into multi-million dollar corporations by creating profitable marketing campaigns. I mean, nothing is quite as [...]
The New Integrated Multichannel Marketing: The Most Revolutionary Approach to Marketing Right Now
Entrepreneurs and company presidents are often confused … even overwhelmed … with choosing the most impactful and cost-effective ways to: [...]
Direct Mail: The Critical Power of a Lift Note
Many direct mail pieces today fail to include an important element that will increase your leads or sales: The "lift [...]
Copy Tip: The Power of Understatement
Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy [...]