Retromarketing Breakthrough: The Newsalog (video)
Traditional newspapers may be going out of business….but newsalogs are retromarketing pieces that are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A newsalog sells your product or service through a newspaper-style [...]
7 Common Direct Mail Personalization Blunders
A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt response. Here are 7 common personalization blunders you can’t afford to make: Don’t use bad data. When your prospects read your personalized sales letter, their eyes first go directly to [...]
7 Tips for Writing More Effective, Easier-to-Read Sales Copy
Why does some sales copy fail, while other copy creates amazing success? Reasons can vary from readability…to believability….to clarity. The following 7 tips will expand on how to create effective sales copy for direct mail, email, landing pages, video scripts and more. Make it readable. Readability can be enhanced by [...]
The Power of TDM (Transactional Data Matrix): How it Can Transform Your Marketing
The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other channels is one powerful tool: The Transactional Data Matrix (TDM). The TDM has transformed marketing because it drives algorithms with actual transactional data. When you have a list of prospects [...]
The New, Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you market to raise funds for an organization…. Whatever you use marketing for…. You need to know about new breakthroughs in integrated, multichannel marketing. Your response rate–and profits–depend on it. My [...]
Retromarketing Breakthrough: The Newsalog (video)
Traditional newspapers may be going out of business….but newsalogs are retromarketing pieces that are getting an incredible response. What’s a [...]
7 Common Direct Mail Personalization Blunders
A personalized direct mail letter can often improve response, especially in database marketing. But poor direct mail personalization can hurt [...]
7 Tips for Writing More Effective, Easier-to-Read Sales Copy
Why does some sales copy fail, while other copy creates amazing success? Reasons can vary from readability…to believability….to clarity. The [...]
The Power of TDM (Transactional Data Matrix): How it Can Transform Your Marketing
The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other [...]
The New, Multichannel Integrated Marketing: 28 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
If you market to consumers… If you market to other businesses… If you do marketing for political candidates… If you [...]