TheStreet.com – Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website – probably one of the largest in the world. Despite their success, they saw existing ad revenue drop when the market dropped. So, they came to my agency for help in increasing revenue and growth. The Challenge We were asked to create a campaign to: [...]
Thanksgiving – are you ready to market effectively?
Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile devices in order to find the best deal. Sales from mobile phones alone accounted for over one-third of all Black Friday sales. When combined with tablet sales, that number reached [...]
Testing Corner: Banner ad response explosion – 187% increase
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner ads offer great ROI when combined with retargeting. Let me show you a test where I increased the banner ad response rate by 187%. In fact, most of my clients [...]
Copy Tip: Facts or Emotions
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of the great fundraising pieces are heavy with emotion from start [...]
29 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear to me: Candidates and causes that implement the most advanced direct response advertising and marketing strategies and tactics are the winners. It’s not about money. Trump proved that. While Hillary [...]
TheStreet.com – Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website – probably one of the largest in the world. Despite their success, they saw existing [...]
Thanksgiving – are you ready to market effectively?
Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile [...]
Testing Corner: Banner ad response explosion – 187% increase
If you’re like most companies, you should be using banner ads profitably. And you should be testing. Why? Because banner [...]
Copy Tip: Facts or Emotions
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific [...]
29 Surprising Marketing Trends for Political Campaigns [Update]
Over the last 30 years of participating in the intersection of politics with advertising and marketing, one thing is clear [...]