Copy Corner: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling. They don’t know you personally. Generating leads and [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and visited them in New York. The goal: to grow, expand and make more money. The Challenge My CDMG team and I were asked to create a campaign to: Set apart [...]
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct mail format that usually breezes [...]
Testing Corner: Surprising Results for Copy Test
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has some unique tools including magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest [...]
Copy Tip: What is your value proposition?
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email - you must clearly and concisely present your value proposition. Most think a value proposition is only the offer. But a value proposition is slightly different and critical. It is not just your price, your [...]
Copy Corner: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the [...]
Marketing Turnaround: Repositioning an existing product and taking it to a higher level of profitability and growth
TheStreet.com is an investment website best known by its founder Jim Cramer. I got a call from his office and [...]
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your [...]
Testing Corner: Surprising Results for Copy Test
Lately I have given some of my favorite direct marketing digital tools and their test results. Direct mail also has [...]
Copy Tip: What is your value proposition?
In writing copy for your website, landing page, TV commercial, video, direct mail and/or email - you must clearly and [...]