4 Things You Should Know About QR Codes
QR codes are not dying. QR codes are booming. Here are 4 things you should know: By 2022, the number of QR code coupons redeemed by mobiles will increase to 5.3 billion. Since 2017, that’s about 4X the number of scans. Helping this trend, newer smartphones have QR code readers [...]
7 Critical Rules for Increasing Your Website or Landing Page Response with a Floater
One of the tools we use for our clients' websites and landing pages is a "floater." It looks and feels like a pop-up, but it isn't. The primary purpose of a floater is to build your email list. And it makes for a 50% or more increase in the amount [...]
Marketing Turnaround: Supercharging Your Leads and Sales (Two Powerful Marketing Examples)
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different – a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group...but an individual made in the image of God. Make the copy [...]
Testing Corner: Which ad worked best – with or without a picture/video?
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, including editorial vs rich design and with a video picture vs. without. Finally, we tested the headlines. Here were our results: We know editorial ads work better than design/display ads. [...]
4 Things You Should Know About QR Codes
QR codes are not dying. QR codes are booming. Here are 4 things you should know: By 2022, the number [...]
7 Critical Rules for Increasing Your Website or Landing Page Response with a Floater
One of the tools we use for our clients' websites and landing pages is a "floater." It looks and feels [...]
Marketing Turnaround: Supercharging Your Leads and Sales (Two Powerful Marketing Examples)
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, [...]
Testing Corner: Which ad worked best – with or without a picture/video?
Should you use a video, a picture or straight copy in your ads? This week, we tested ads for format, [...]