What is Direct Marketing? Dispelling False Assumptions
Direct Marketing (DM) involves the science and techniques used in accountable, response-driven marketing. It’s not based on clever copy or pretty graphics – It’s based on proven techniques that really work to get a response. My ad agency leverages decades of direct marketing experience in every campaign. We provide each [...]
Marketing Blunder: Avoiding the Uncomfortable in Lead Generation
After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many people who forget this simple rule by avoiding the uncomfortable. Many marketers make this terrible marketing blunder on the follow-up – they act as if they’re trying to generate [...]
10 Proven Secrets to Getting Your Mail Delivered (Checklist)
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover the boxes are filled with your mailing…when you thought it had gone to the post office weeks before. Or how about finding out that only half of your 500,000 piece [...]
Testing Corner: Study Shows Subject Lines Make a Difference … You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line, in this case, had to be tame enough for regulatory agencies and to bypass filters. [...]
Copy Tip: Copy Mistake to Avoid
Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy should be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad or website with a long first sentence. [...]
What is Direct Marketing? Dispelling False Assumptions
Direct Marketing (DM) involves the science and techniques used in accountable, response-driven marketing. It’s not based on clever copy or [...]
Marketing Blunder: Avoiding the Uncomfortable in Lead Generation
After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so [...]
10 Proven Secrets to Getting Your Mail Delivered (Checklist)
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover [...]
Testing Corner: Study Shows Subject Lines Make a Difference … You Guess The Winner
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience [...]
Copy Tip: Copy Mistake to Avoid
Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy [...]