Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike the idea of any teaser copy. But prospects and clients [...]
Avoid This Deadly Marketing Blunder: Corporate Website vs. Landing Pages [video]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving away potential customers. What is it? They rely on their corporate website to drive sales – instead of a single, streamlined landing page. Watch the video below to learn how [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [video]
I recently went on Fox News to talk about the skyrocketing tax rates in California and other socialist-leaning states…and why small businesses are leaving in droves. In fact, as I explain in my interview, 5.5 businesses leave California every week. This is horrific. Outrageous. But with high state taxes and [...]
Case Study: 6 Key Strategies For Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to them [...]
Testing Corner: Use Specifics in Email Subject Lines For Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at the following test I ran for an email campaign for [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you [...]
Avoid This Deadly Marketing Blunder: Corporate Website vs. Landing Pages [video]
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving [...]
Skyrocketing Tax Rates, Socialism, and Small Businesses: Watch My Fox News Interview [video]
I recently went on Fox News to talk about the skyrocketing tax rates in California and other socialist-leaning states…and why [...]
Case Study: 6 Key Strategies For Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to [...]
Testing Corner: Use Specifics in Email Subject Lines For Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of [...]