New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George could not seem to break into the [...]
Tripling Your Sales: Email/Web One-Two Punch
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. [...]
Direct Response Copy Tip: Use Hot Words to Lift Response
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]
Testing Corner: Subject Lines for Your “Follow Up” Email
When you "follow up" with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients of what they discovered in their mailboxes. For these [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to grab your prospects’ attention and induce them to read the [...]
New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created [...]
Tripling Your Sales: Email/Web One-Two Punch
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey [...]
Direct Response Copy Tip: Use Hot Words to Lift Response
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to [...]
Testing Corner: Subject Lines for Your “Follow Up” Email
When you "follow up" with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure [...]