Marketing For Profits and Success: The Philosophy Behind a Powerful Campaign (Podcast)
Recently, I met with a top investment newsletter writer, author, and podcaster. Listen as we talk about why he and I both think that the key to being successful is to know your “productive purpose in life.” It’s to figure out how to implement your vision for helping others. We [...]
Launching a New Product? Why Direct Mail Is the Foundation for Generating Profits and Growth [CBD Oil Case Study]
Launching a new product is never easy … and the media or channel you choose to use is absolutely essential. With most products and services, we recommend direct mail … it minimizes the risk of a new launch and can maximize the chance of success. Here’s an example of a [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should only ever be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, happier. Once they feel those things, they’re more likely to [...]
Testing Corner: What The Right Image Can Do to Dramatically Boost Response Rates
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together with great direct response copy, turns them into buyers. Case in point: We tested three different images in Facebook ads for our client World Opportunity Investor. The copy remained identical. [...]
Copy Corner: The Incredible Power of NOW
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters and Facebook or Google rules. But did you know that one of the most highly effective words in the direct marketer’s dictionary today is the word “NOW.” Just that one [...]
Marketing For Profits and Success: The Philosophy Behind a Powerful Campaign (Podcast)
Recently, I met with a top investment newsletter writer, author, and podcaster. Listen as we talk about why he and [...]
Launching a New Product? Why Direct Mail Is the Foundation for Generating Profits and Growth [CBD Oil Case Study]
Launching a new product is never easy … and the media or channel you choose to use is absolutely essential. [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should [...]
Testing Corner: What The Right Image Can Do to Dramatically Boost Response Rates
A picture says a thousand words. The right picture grabs your prospects by the eye balls, engages them, and together [...]
Copy Corner: The Incredible Power of NOW
Everyone knows how powerful “FREE” is … but it’s tricky to use in digital marketing nowadays thanks to spam filters [...]