Checklist: 35 Rules to Turn Your Direct Response Mail Letters Into Response Generating Machines
Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we do it? We followed the direct response rules. And today, I’ll share 35 of those rules with you. Use this checklist and you’ll see the difference in your results … [...]
The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, bringing together direct response and multi-channel marketing, and adding the Advanced Transactional Data powerhouse. And that’s what we did for the Fellowship for the Performing Arts. They wanted to attract [...]
Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. To make sure your email gets read, follow these three golden rules. Make sure every email is: Tailor your emails to fit your prospects’ needs and interests, and be sure [...]
6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules to live by … #1. Do NOT Over Personalize Your prospects or clients don’t expect or want you to know everything about them. But it’s powerful to use some personal [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio marketing between now and March 3 at 8 p.m. Pacific time. For direct mail, hold everything ready, but only start up again on February 25. Also, avoid the Tax Depression [...]
Checklist: 35 Rules to Turn Your Direct Response Mail Letters Into Response Generating Machines
Recently, our client, Whole Botanics, went back into the mail because its launch campaign was so successful. How did we [...]
The Little-Known Multichannel, Integrated Marketing Trifecta That Overcomes Price and Location Barriers for Theater Tickets
Expensive tickets. Terrible location. So how do you get people to buy theater tickets? You turn to a three-pronged approach, [...]
Follow the 3 Golden Rules of Email Marketing for Better Response
Your prospects and current customers are bombarded with emails every day … and the competition for their attention is fierce. [...]
6 Direct Response Rules for Perfect Personalization
Personalizing direct mail or email can increase your response … especially to your leads and/or clients. Here are 6 rules [...]
Reminder: Response Rates Down, Media Costs Up in the Presidential Primaries
March 3 is Super Tuesday, when 14 states, including California, hold presidential primaries. Avoid Facebook, pre-roll, Google, TV, and radio [...]