Testing Corner: Use Specifics in Email Subject Lines For Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of statistics and percentages. This applies to your headlines, your body copy and your email subject lines. Take a look at the following test I ran for an email campaign for [...]
21 Rules For Creating a Profit-Boosting Direct Response Video
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials and benefits in action. It’s a powerful way to deliver your message to prospects—and generate leads and sales. Video also lends credibility to your offer, a critical key to earning [...]
Copy Tip: 6 Powerful Direct Response Copy Formulas
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to create powerful, response-boosting [...]
8 Secrets to Facebook Look-a-like Success – Generating More Leads and Sales Than Ever
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become loyal customers. I use Facebook look-a-like audiences for nearly all [...]
5 Response-Boosting Keys for Marketers to Use in the “Age of Amazon”
Amazon has totally transformed the way people buy, shop and make choices as consumers. It’s also the world’s third largest retailer, and in 2018, generated over $258 billion in sales – not to mention, over $4.5 billion in digital ad revenue. Everywhere you look, Amazon has a powerful influence. Its [...]
Testing Corner: Use Specifics in Email Subject Lines For Better Response
Specific details get a better response. Your prospects want to see proof of your claim – in the form of [...]
21 Rules For Creating a Profit-Boosting Direct Response Video
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials [...]
Copy Tip: 6 Powerful Direct Response Copy Formulas
Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your [...]
8 Secrets to Facebook Look-a-like Success – Generating More Leads and Sales Than Ever
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that [...]
5 Response-Boosting Keys for Marketers to Use in the “Age of Amazon”
Amazon has totally transformed the way people buy, shop and make choices as consumers. It’s also the world’s third largest [...]