Copy Blunder to Avoid – Short Copy Kills Response
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad, or website with a long [...]
New Advanced Data Modeling Breakthroughs for More Profitable Response
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge your prospect universe while eliminating wasted marketing dollars on non-prospects. [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And, they are experiencing an invisible and little-known boom. What is their #1 reason for success? The catalog gives value to the prospect … and company. In fact, one of the fundamental rules or principles in successful marketing is to give value. [...]
Must-Read Book for Every Marketer – Especially Those Marketing to Investors
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a 152-page roadmap to successful marketing. The primary advice: Those wanting to raise capital under the equity crowdfunding/JOBS Act. Secondary advice: Marketers interested in the newest breakthroughs, especially with investors and [...]
Avoid These 10 Deal Killers at All Costs [video]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers that will cripple and destroy your campaign...cause you to lose leads...and lose sales. In this short, 3-minute video, you will discover: The #1 deal killer most marketers make How to [...]
Copy Blunder to Avoid – Short Copy Kills Response
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in [...]
New Advanced Data Modeling Breakthroughs for More Profitable Response
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And, they are experiencing an invisible and little-known boom. What is their [...]
Must-Read Book for Every Marketer – Especially Those Marketing to Investors
You’ll find a goldmine of marketing secrets in my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a [...]
Avoid These 10 Deal Killers at All Costs [video]
If you want to supercharge your sales, you need to avoid these 10 deal killers. These are the deal killers [...]