If You Missed FreedomFest…
FreedomFest 2019 was a powerful conference with over 250 speakers and workshops. Many DMU subscribers went. It was great seeing you at the conference! I gave a talk on 18 Powerful Marketing and Advertising Trends for Business, Organizations, and Politics. It contained new information about marketing and strategies that I [...]
How One Little-Known Marketer Discovered That Integrated, Multichannel Marketing/Advertising Supercharged Their Response and Profits [Award-Winning Campaign]
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of my clients must get prospects to say YES to an expensive yearlong subscription service. To profitably market and maximize response, using multiple channels to the same names can supercharge your [...]
U.S. Postal Service Massacre: $70 Billion Bailout Ahead? 8 Shocking Facts on What the USPS Must Do to Survive
The U.S. postal service burned through $2.3 billion this quarter. It could run out of money as early as 2020. With its huge postal increase earlier this year, marketing mail plummeted from 3,982,000,000 to 3,681,000,000 pieces. Packages and first class mail volume were also down. Losses were up from the [...]
Testing Corner: Which Facebook Ad Did Better?
Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with your offer. But you should always test different headlines to see what will get the best response. I recently did a Facebook advertising campaign for FreedomFest, the nation’s largest conference [...]
How to Write Copy that People Believe: Because…
Why? Because… In writing copy for a client, I’ll make sure we apply the all-important factors of “because.” This copy rule is often overlooked and many times, the “because” is left out by copywriters. When you apply the powerful word “because,” it provides a compelling and convincing reason of backing [...]
If You Missed FreedomFest…
FreedomFest 2019 was a powerful conference with over 250 speakers and workshops. Many DMU subscribers went. It was great seeing [...]
How One Little-Known Marketer Discovered That Integrated, Multichannel Marketing/Advertising Supercharged Their Response and Profits [Award-Winning Campaign]
Integrated, multichannel marketing can help you have a breakthrough in generating response – even from tough audiences. For example, some of [...]
U.S. Postal Service Massacre: $70 Billion Bailout Ahead? 8 Shocking Facts on What the USPS Must Do to Survive
The U.S. postal service burned through $2.3 billion this quarter. It could run out of money as early as 2020. [...]
Testing Corner: Which Facebook Ad Did Better?
Facebook advertising can be powerful – It’s cost-effective, targeted and gives you multiple ways to reach your best prospects with [...]
How to Write Copy that People Believe: Because…
Why? Because… In writing copy for a client, I’ll make sure we apply the all-important factors of “because.” This copy [...]