Copywriting: The Power of Believing (Video)
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing in your product or service matters. Do you want to ensure that [...]
Death of Direct Mail?
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to both consumers and [...]
Launching a New Product In Economic Uncertainty: Surprising Keys to a Super Multimillion Dollar Success Story
Health Alert is an alternative health company with a story that shows the American dream come true – from "rags to riches," a true multimillion dollar success story. But when I first talked to the founder, Dr. Bruce West, it was only a dream. So, how did Dr. West turn [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer envelope or headline of your landing [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than online names. Need help in [...]
Copywriting: The Power of Believing (Video)
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you [...]
Death of Direct Mail?
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Launching a New Product In Economic Uncertainty: Surprising Keys to a Super Multimillion Dollar Success Story
Health Alert is an alternative health company with a story that shows the American dream come true – from "rags [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names [...]