Raising Capital Directly from Investors: The New Revolution [Interview]
Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, you’ll hear from Caleb on who is doing crowdfunding, how it works and what kind of success companies are experiencing with this strategy. Equity crowdfunding allows you to market and [...]
Direct Mail Breakthrough: The Newsalog (video)
Traditional newspapers may be going out of business….but newsalogs are getting an incredible response. What’s a newsalog? A newsalog looks like a newspaper. It feels like a newspaper. But it’s actually a marketing piece in disguise. A newsalog sells your product or service through a newspaper-style format – and it [...]
Instagram “TV” Lets You Play 1-Hour Commercials for Massive Response Boost
People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention and get them to respond to your offer. Now, Instagram has created a new platform called “Instagram TV” – allowing you to create videos that are anywhere from 10 minutes [...]
Testing Corner: How a Change in Subject Line Can Nearly Quadruple Your Response
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I recently did a campaign for a newsletter called Strategic Investing. I sent the same email to [...]
Case Study: How Geosafari Boosted Sales & Reached a New Market with a Magalog
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators buy it for their classrooms, parents and grandparents buy it for the simple reason [...]
Raising Capital Directly from Investors: The New Revolution [Interview]
Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, [...]
Direct Mail Breakthrough: The Newsalog (video)
Traditional newspapers may be going out of business….but newsalogs are getting an incredible response. What’s a newsalog? A newsalog looks [...]
Instagram “TV” Lets You Play 1-Hour Commercials for Massive Response Boost
People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention [...]
Testing Corner: How a Change in Subject Line Can Nearly Quadruple Your Response
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are [...]
Case Study: How Geosafari Boosted Sales & Reached a New Market with a Magalog
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ [...]