Critical Marketing and Advertising Resolutions for 2019
It’s a new year - time for new marketing and advertising resolutions. It’s the ideal time to review your current marketing and advertising approach – and eliminate or change anything that doesn’t work. It’s also the ideal time to commit yourself to implementing new strategies and tactics to improve your [...]
Post Office Bankruptcy Ahead: Postage Increase, Historic Loss and 12 Facts You Should Know
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $70 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change or positive progress… Now, the USPS has increased postage rates [...]
Testing Corner: Long, Copy-Heavy Emails Win Over HTML Emails
Short, HTML-designed emails might look nice...but do they get a response? Many companies are afraid to write longer emails...thinking they won't get a response. It may seem counterintuitive, but long, copy-heavy emails will usually get better results than short, beautifully designed emails. Here is an example of a typical email [...]
Copy Blunder to Avoid – Short Copy Kills Response
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail letter, email, ad, or website with a long [...]
New Advanced Data Modeling Breakthroughs for More Profitable Response
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge your prospect universe while eliminating wasted marketing dollars on non-prospects. [...]
Critical Marketing and Advertising Resolutions for 2019
It’s a new year - time for new marketing and advertising resolutions. It’s the ideal time to review your current [...]
Post Office Bankruptcy Ahead: Postage Increase, Historic Loss and 12 Facts You Should Know
The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… [...]
Testing Corner: Long, Copy-Heavy Emails Win Over HTML Emails
Short, HTML-designed emails might look nice...but do they get a response? Many companies are afraid to write longer emails...thinking they [...]
Copy Blunder to Avoid – Short Copy Kills Response
Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in [...]
New Advanced Data Modeling Breakthroughs for More Profitable Response
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances [...]