12 Powerful Retargeting Strategies to Supercharge Your Sales
Retargeting is a powerful way to: Convert your leads Supercharge your sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads and prospects around the internet, reminding them of your offer again and again. Retargeting can be used on: Amazon Facebook [...]
Testing Corner: Changing Your Email Subject Line to Increase Response
Your email subject line can make or break your email campaign. Without a great subject line, your email won’t even get opened. But a powerful, enticing subject line can help response skyrocket. I always test different subject lines for my clients. I performed the following test for an integrated email [...]
Copy Tip: Boost Profits by Telling Stories
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, read reviews, pore over product specs and make pro-and-con lists. But here is the real fact every marketer should know: Your prospect buys because of how they feel. Listing product [...]
How Envelope Size Can Make or Break Your Direct Mail Response
Does it matter what size envelope you use in your direct mail campaign? Yes, it absolutely does. Remember, the envelope is the first thing your prospects see when they receive your direct mail piece. So it is important to choose carefully. The purpose of the envelope is to: Hold the [...]
Raising Capital Directly from Investors: The New Revolution [Interview]
Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, you’ll hear from Caleb on who is doing crowdfunding, how it works and what kind of success companies are experiencing with this strategy. Equity crowdfunding allows you to market and [...]
12 Powerful Retargeting Strategies to Supercharge Your Sales
Retargeting is a powerful way to: Convert your leads Supercharge your sales Reactivate old customers Retargeting is a strategy that [...]
Testing Corner: Changing Your Email Subject Line to Increase Response
Your email subject line can make or break your email campaign. Without a great subject line, your email won’t even [...]
Copy Tip: Boost Profits by Telling Stories
Most people, most of the time, buy most of their stuff on emotion and impulse. People may talk to friends, [...]
How Envelope Size Can Make or Break Your Direct Mail Response
Does it matter what size envelope you use in your direct mail campaign? Yes, it absolutely does. Remember, the envelope [...]
Raising Capital Directly from Investors: The New Revolution [Interview]
Caleb Huey was interviewed on the Mapable USA podcast, which specializes in equity crowdfunding strategies and tactics. In this interview, [...]