[Testing Corner] How to Stop Losing Sales in the Final Stretch
Here’s a test that can help you increase your online orders. In this test, a website was able to recover abandoned shopping carts by using a mechanism that retrieved email addresses. If a potential customer didn’t complete the sale, they got an email follow-up message asking what happened and if [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their objections to your product and counteract them. Picture your prospects [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions
What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a space that people are especially skeptical of? And it’s a big ticket item, with a starting price above the $1,000 mark? Well, you’ve got to get creative, which is what [...]
The #1 Direct Mail Tactic To Create Credibility, Increase Sales, and Boost Profits
To win in direct mail, you must stand out from the clutter … avoid the trash basket … You must be more valuable to your prospect than they are to you in the form of sales. Easier said than done, of course. But not impossible. There is one direct mail, [...]
Let’s Give Thanks For Our Freedom
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please write to me at [email protected]. Top of my list is [...]
[Testing Corner] How to Stop Losing Sales in the Final Stretch
Here’s a test that can help you increase your online orders. In this test, a website was able to recover [...]
[Copy Tip] Use Preemptive Copy to Ease Their Worries
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect [...]
6 Successful Tips to Supercharge Your Lead Generation and Conversions
What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a [...]
The #1 Direct Mail Tactic To Create Credibility, Increase Sales, and Boost Profits
To win in direct mail, you must stand out from the clutter … avoid the trash basket … You must [...]
Let’s Give Thanks For Our Freedom
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this [...]