Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and the second week of January. From mid-December to Christmas, many marketers see a drop-off in response. Unless you have a specific Christmas promotion, pull back on digital, direct mail and [...]
Need to Raise Capital to Expand Your Business?
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed with must-have information: How to market to investors using the most advanced multichannel and integrated marketing strategies and tactics 40 copy rules that will boost response rates … and sales [...]
Warning! Think Twice Before Deleting Inactive Email Names
Your list is the lifeblood of your business… About 24% of your inactive names will open your re-engagement email… But 45% of them will open subsequent emails. Think twice before deleting inactive email names...They could continue to be valuable to your marketing. If you're interested in learning more about targeting [...]
Judicial Tyranny: Imposing Clairvoyance on the Advertising and Marketing Industry
First Amendment free speech for advertisers and marketers is in jeopardy. Why? Because if future scientific discoveries deem a product to contain a harmful substance, companies could be held liable for past promotion of the product, even though at the time the ads appeared, they were truthful and non-deceptive. Let [...]
Like Politics?
I just finished a new book, The Deep State: 15 Surprising Dangers You Should Know. It’s all about what the Deep State is, the failure of bureaucracy and how dangerous the Deep State is to us all. You can get an autographed copy of the book by ordering it here [...]
Winter Marketing: 3 Facts Most Marketers Forget
Here are 3 facts most marketers forget: The highest seasonal response rate occurs between the last week of December and [...]
Need to Raise Capital to Expand Your Business?
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed [...]
Warning! Think Twice Before Deleting Inactive Email Names
Your list is the lifeblood of your business… About 24% of your inactive names will open your re-engagement email… But [...]
Judicial Tyranny: Imposing Clairvoyance on the Advertising and Marketing Industry
First Amendment free speech for advertisers and marketers is in jeopardy. Why? Because if future scientific discoveries deem a product [...]
Like Politics?
I just finished a new book, The Deep State: 15 Surprising Dangers You Should Know. It’s all about what the [...]