Testing Corner: Surprising Results for Copy Test
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your product or service. They showcase the item in a magazine layout, which generates interest among consumers or business prospects who would otherwise ignore the marketer’s direct mail. Let’s take a [...]
28 New and Surprising Trends for Marketing Products and Services in 2018
If you’re a president or marketing director who wants to maximize return on your marketing investment and dramatically boost response - and profits- in the coming year, register for my next FREE webinar, “28 New and Surprising Trends for Marketing Products and Services in 2018” on Thursday, December 14th at [...]
How Personality Can Dramatically Increase Response
Why do some brands outperform their competitors over and over? ‘Cause they’ve got personality.’ (Sing it, Lloyd Price.) If you’re in the Northeast, your probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you know the personalities of Larry and Irwin of mattress retailer [...]
Why I Can Help You Supercharge Your Marketing As Never Before
Whatever your product or service you’re marketing, strategically planning and developing an accountable scientific based marketing campaign is essential to success. For over 30 years the copywriters, graphic designers, digital marketers, account servicing personnel, and production personnel at my company, Creative Direct Marketing Group (CDMG), have helped marketers like you: [...]
FREE Webinar- 28 New and Surprising Trends for Marketing Products and Services in 2018
Marketing is changing fast. And it’s changing for the better in 2018. The changes occurring for marketers on Facebook and other areas are huge. Even the changes with old media like direct mail are dramatic. If you’re a president or marketing director who wants to maximize return on your marketing [...]
Testing Corner: Surprising Results for Copy Test
Some of my favorite direct marketing tools include magalogs, bookalogs, catalogs, and reportalogs. These formats are great for promoting your [...]
28 New and Surprising Trends for Marketing Products and Services in 2018
If you’re a president or marketing director who wants to maximize return on your marketing investment and dramatically boost response [...]
How Personality Can Dramatically Increase Response
Why do some brands outperform their competitors over and over? ‘Cause they’ve got personality.’ (Sing it, Lloyd Price.) If you’re [...]
Why I Can Help You Supercharge Your Marketing As Never Before
Whatever your product or service you’re marketing, strategically planning and developing an accountable scientific based marketing campaign is essential to [...]
FREE Webinar- 28 New and Surprising Trends for Marketing Products and Services in 2018
Marketing is changing fast. And it’s changing for the better in 2018. The changes occurring for marketers on Facebook and [...]