Pre-Roll Profits: The Awesome Commercial Before the Video
Let me tell you a little marketing secret: It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other videos that you may be watching. This is called [...]
Copy Corner: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply doesn’t work. Trying to change beliefs and attitudes recalls the [...]
Testing Corner: The Power of the Visual
Let me share a B to B test I did for lead generation. I created a magalog for a software security company called SurfControl. A magalog is a direct mail piece that looks and feels like a magazine—but it’s a sales piece (see my video briefing here). The magalog was [...]
Attention Christian Business Owners! Convene Leadership Summit 2018 [$200 OFF]
Attention Christian Business Owners! I’ll be speaking at the annual national conference of Christian business owners, the Convene Leadership Summit, from May 2-May 4. The conference will be in Newport Beach, CA at the Fashion Island Hotel. My topic will be 29 New Trends for Marketing and Advertising Products & Services [...]
Direct Mail Secret or Heresy? [video]
One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, or traditional graphic artists, cringe: copy on the back of the envelope. That’s right, we have seen copy on the back of the envelope increase response by as much as [...]
Pre-Roll Profits: The Awesome Commercial Before the Video
Let me tell you a little marketing secret: It’s one of the most powerful ways to be able to generate [...]
Copy Corner: Social Engineering
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as [...]
Testing Corner: The Power of the Visual
Let me share a B to B test I did for lead generation. I created a magalog for a software [...]
Attention Christian Business Owners! Convene Leadership Summit 2018 [$200 OFF]
Attention Christian Business Owners! I’ll be speaking at the annual national conference of Christian business owners, the Convene Leadership Summit, [...]
Direct Mail Secret or Heresy? [video]
One of the little-known secrets of successful, profitable direct mail strategies is something that would make many executives of corporations, [...]