Start-up: From Slow Growth to Mega Growth and Profits
For almost 10 years, my agency and I worked to make one small investment company, DTN Wall Street, into a giant by selling its innovative investment product. The marketing director, Chuck Wood saw me speak at a conference in Las Vegas about accountable advertising and scientific marketing. He loved what [...]
Videologs: The Next Breakthrough in Direct Marketing [Video]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, with a video in the mail package for your prospects. [...]
How to Deal with Millennials [Video]
Millennials are a different challenge for the modern-day workforce, whether in corporate America or entry-level work. I love Millennials … but why are so many terrible employees? I want to hire them, but … Here is a unique, helpful perspective Listen to Simon Sinek diagnose the issue with Millennials. He [...]
7 Keys to a Successful New Product Launch [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I have identified 7 keys to a successful product launch. Let me give you a 7-point checklist, based on my success with The Weather [...]
Direct Marketing Copy Tip of the Week: The Call to Action
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure what to do with their new-found knowledge. Why? The copywriter did not tell them what to do. The ads are missing what direct response copywriters define as “the call to [...]
Start-up: From Slow Growth to Mega Growth and Profits
For almost 10 years, my agency and I worked to make one small investment company, DTN Wall Street, into a [...]
Videologs: The Next Breakthrough in Direct Marketing [Video]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about [...]
How to Deal with Millennials [Video]
Millennials are a different challenge for the modern-day workforce, whether in corporate America or entry-level work. I love Millennials … [...]
7 Keys to a Successful New Product Launch [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new [...]
Direct Marketing Copy Tip of the Week: The Call to Action
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure [...]