Supercharging Your Response: Profitable Consumer Marketing Strategies and Tactics
As a marketer, you can learn about improving your marketing by seeing what has been super successful for others. Over the years, my advertising and marketing team and I here at CDMG have helped over 400 companies market to consumers and businesses to businesses. From these efforts, we have thousands of [...]
Pre-Roll Profits: The Commercial Before the Video [Video]
One of the growing media used to target a specific audience is the commercial used before you watch a video: a pre-roll. For example, Google TrueView places the advertising spots in the pre-roll before a YouTube video. You can target your audience with a growing set of variables. I’m doing a campaign right [...]
Direct Marketing and Video in One? Videologs! [Video]
Do you want to take your direct marketing in a new direction? Do you need to reach those hard-to-reach prospects? Direct mail works, but why not include a video embedded in the mail piece? It can be done! It’s called a videolog! Check out my video below to learn more! [...]
Case Study of the Week: 1-800-Contacts
1-800-Contacts markets contact lenses. This firm wanted to expand their client base by marketing their product to a specific group of employees. There was one major problem: 1-800 Contacts did not have a relationship with them. CDMG’s challenge? We needed to overcome the prospects’ skepticism and create excitement about a [...]
8 Little Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s and Wal-Mart. Some are for online markets, like Amazon and many others. What is their #1 reason for success? The catalogue is giving “value” to the company. In fact, one [...]
Supercharging Your Response: Profitable Consumer Marketing Strategies and Tactics
As a marketer, you can learn about improving your marketing by seeing what has been super successful for others. Over the [...]
Pre-Roll Profits: The Commercial Before the Video [Video]
One of the growing media used to target a specific audience is the commercial used before you watch a video: [...]
Direct Marketing and Video in One? Videologs! [Video]
Do you want to take your direct marketing in a new direction? Do you need to reach those hard-to-reach prospects? [...]
Case Study of the Week: 1-800-Contacts
1-800-Contacts markets contact lenses. This firm wanted to expand their client base by marketing their product to a specific group [...]
8 Little Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s [...]