Magalogs: Excellent Marketing Tool for Big Profits! [Video]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then you need a Magalog! It looks like a magazine, it feels like a magazine, but it’s an effective marketing tool for getting higher response, building your leads, and generating huge [...]
Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started with a newsletter called Health Alert, which he began writing on his kitchen table in a rented home. Craig Huey and his CDMG staff took his newsletter, expanded its target [...]
Bookalogs: Direct Marketing with Extra Style [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It's been used many times as a control by marketers. A bookalog establishes you as the #1 authority in your industry as the author of a book ... which [...]
Comparative Advertising Works: 4 Reasons Why [Video]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … and a giant step to help you rise to #1. Before I show you a powerful comparative TV commercial, let me explain why you should consider comparative advertising. If done [...]
Media Lie Exposed: Retail Shopping Up, Retail Stores Down–Why?
Why are so many retail stores closing … and jobs being lost? This past year, retail shopping was up 3%. Online shopping increased by 17%. The media—as usual—is not telling you the truth. I own an ad agency (79 agency awards, international clients) and these media lies are so obvious. [...]
Magalogs: Excellent Marketing Tool for Big Profits! [Video]
Want to reach wealthy or skeptical, hard-to-reach prospects? Don’t want your marketing campaigns to end up in the trash? Then [...]
Case Study of the Week: Health Alert
Dr. Bruce West jumped into the alternative health market long before alternative medicine turned into a national movement. It started [...]
Bookalogs: Direct Marketing with Extra Style [Video]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates [...]
Comparative Advertising Works: 4 Reasons Why [Video]
When you are #2 or lower in your industry, comparative advertising can give you a big boost in response … [...]
Media Lie Exposed: Retail Shopping Up, Retail Stores Down–Why?
Why are so many retail stores closing … and jobs being lost? This past year, retail shopping was up 3%. [...]