Testing Corner: Headline Brain Teaser
This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a headline test, and then work backwards to find out which elements increased response. But we’re not going to tell you which headline was the winner … not yet, anyway. Test: [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, and too few leads will follow. What you need is a landing page! Landing pages have: Strong direct response copy Winning Testimonials Videos which grab your prospects and get their [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Marketing to parents and grandparents must cut through the media clutter. That’s why I created a magalog for GeoSafari. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators buy it for their classrooms, parents [...]
So, Is Traditional Marketing Dead?
I’m often asked if traditional direct marketing is dead. Here is my answer in this radio interview. Click below. Want to learn more how direct marketing can help your company? Call me at (310) 212-5727 or email me at [email protected].
Video Ad Spending and New Breakthroughs
U.S video advertising will triple by 2020. Also, Amazon is integrating one-click shopping on its Amazon video. This is a huge breakthrough to supercharge sales!
Testing Corner: Headline Brain Teaser
This week we’re going to do something unusual in Testing Corner. We’re going to tell you the results of a [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, [...]
Marketing to Parents and Grandparents: GeoSafari Captures Big Sales with This Wildly Successful Magalog!
Marketing to parents and grandparents must cut through the media clutter. That’s why I created a magalog for GeoSafari. Ever [...]
So, Is Traditional Marketing Dead?
I’m often asked if traditional direct marketing is dead. Here is my answer in this radio interview. Click below. Want [...]
Video Ad Spending and New Breakthroughs
U.S video advertising will triple by 2020. Also, Amazon is integrating one-click shopping on its Amazon video. This is a [...]