The Marketing Blunders of Donald Trump v. Hillary Clinton [Video]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video] Who’s winning the marketing race for the 2016 Election? Hillary Clinton has already spent $50 million on TV ads. What about Trump? Nothing! Donald Trump got $2 billion in free advertising in the GOP primaries. But that won’t work during [...]
10 Direct Response Copy Rules to Live By
Follow these rules, and you’ll increase your response Break these rules, and your response will suffer the consequences. Here are the 10 Direct Response Copy Rules to Live By: Have you removed all references to “We think” or “our company believes”? Remember, your prospects don’t care what you think. They [...]
Testing Corner: How Personalization Improves Conversion Rates
Customers like the in-store experience. They want to meet kind sales associates, try out the merchandise for themselves, and work with experts to help them find the best items. Online merchandisers are trying to provide as close an experience as possible. Their new solution? Recommendation algorithms. Programming on websites can [...]
Reminder: Blackout Dates Ahead
Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer from October 4th to November 8th. Three things happen during those dates: Costs go up on most media, including TV and video. The political clutter drowns out your advertising as [...]
Competitive Advertising and You [Video]
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a well-known competitor who dominates the market, we use it. And it works. To overcome an established company, creative advertising can be the fastest, most efficient way to display your USP [...]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video]
The Marketing Blunders of Donald Trump v. Hillary Clinton [Video] Who’s winning the marketing race for the 2016 Election? Hillary [...]
10 Direct Response Copy Rules to Live By
Follow these rules, and you’ll increase your response Break these rules, and your response will suffer the consequences. Here are [...]
Testing Corner: How Personalization Improves Conversion Rates
Customers like the in-store experience. They want to meet kind sales associates, try out the merchandise for themselves, and work [...]
Reminder: Blackout Dates Ahead
Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer [...]
Competitive Advertising and You [Video]
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a [...]