Integrated Direct Response TV—New Leverage for Greater Profits [Video]
I’ve created over 300 TV commercials, 13 infomercials, and hundreds of videos. In fact, when I first started my marketing agency, I worked primarily with TV. Over the last 30 plus years, so much has changed. One of the greatest new changes today is the variety of uses with any [...]
Image Advertising vs. Direct Marketing: What You Need to Know [Video]
Should you rely on images, or use direct response marketing? With direct response, you are guaranteed a marketing campaign which is: Targeted to your audience Tested based on different assumptions Accountable with time and resources Check out my video comparing the two forms of advertising, and find out what a [...]
Direct Response Copy Tip of the Week: The Bucket Brigade
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” is a list of transitional words and phrases used to keep your prospect reading and moving easily through your piece. Here are a few quick examples: And But that’s not [...]
Testing Corner: Do Toll-Free Phone Numbers Generate a Higher Response Than Local Numbers?
Marketers can and should test every individual campaign to see where there is room for improvement. By changing only one variable like product, target audience, offer, creative, or format with each test, you can figure out how to generate a higher return on investment with future mailings. Each week, we [...]
22 Surprising Forecasts and Trends for 2017
These forecasts and trends can help you increase the sales for your products and avoid costly blunders into the new year. Let me outline for you the 22 Surprising, profit-growing, and possibly shocking forecasts for the year 2017. Online, electronic or in print, direct response rules apply to these new opportunities [...]
Integrated Direct Response TV—New Leverage for Greater Profits [Video]
I’ve created over 300 TV commercials, 13 infomercials, and hundreds of videos. In fact, when I first started my marketing [...]
Image Advertising vs. Direct Marketing: What You Need to Know [Video]
Should you rely on images, or use direct response marketing? With direct response, you are guaranteed a marketing campaign which [...]
Direct Response Copy Tip of the Week: The Bucket Brigade
In direct response, you want your copy to move your prospect right along, from start to finish. The “Bucket Brigade” [...]
Testing Corner: Do Toll-Free Phone Numbers Generate a Higher Response Than Local Numbers?
Marketers can and should test every individual campaign to see where there is room for improvement. By changing only one [...]
22 Surprising Forecasts and Trends for 2017
These forecasts and trends can help you increase the sales for your products and avoid costly blunders into the new [...]