The Latest Top 400 Forbes List
Here is a short video about the latest Forbes 400 list. Great content in this Fox Business Video about the power of entrepreneurship and the free market providing a way for everyone to benefit. (About 2 min) Click below for more information: https://www.youtube.com/watch?v=9IOFimAjnMM Let me know what you think [...]
The Magalog: The Out-of-the-Box Marketing Tool to Dominate Your Market [Video]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles, refers you inside to page numbers where you can learn more. [...]
Direct Response Video Brief: Copy Formulas
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that you know how to get the best copy, and bring [...]
Copy Tip of the Week: The Power and Art of Subheads
Subheads are vital—and sometimes overlooked—part of any online or hard-copy material. If written correctly and effectively, they can get the reader’s attention, improve overall appearance, and boost sales. Here are 8 recommendations for more powerful subheads: Use “you” copy in subheads. “You get” or “you’ll save” or “you’ll learn” can [...]
Testing Corner: Which Overlay Headline Got 108% Greater Response?
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of the different sites. Here’s Version A: The Top of the Headline reads “Best Deals for You.” Here’s Version B: The headline here reads: “Welcome to Star-Kauf.” So, which one got [...]
The Latest Top 400 Forbes List
Here is a short video about the latest Forbes 400 list. Great content in this Fox Business Video about the [...]
The Magalog: The Out-of-the-Box Marketing Tool to Dominate Your Market [Video]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you [...]
Direct Response Video Brief: Copy Formulas
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas [...]
Copy Tip of the Week: The Power and Art of Subheads
Subheads are vital—and sometimes overlooked—part of any online or hard-copy material. If written correctly and effectively, they can get the [...]
Testing Corner: Which Overlay Headline Got 108% Greater Response?
Check out this overlay headline test, conducted by a German copy. We have provided for you the English translations of [...]