Testing Corner: Do Icons increase response?
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You can see it here…and the test results. (continue reading) Here are the two web pages. Version A Version B Which one do you think the winner [...]
Direct Response Copy Tip of the Week: Don’t Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct marketing copy, keeping your sentences simple is an important rule to remember. Here [...]
Avoiding Costly Mistakes and Lost Opportunities
What every marketing director and president must know...and do. I just completed a radio interview on a business network with 15 key points. I recommend that you listen to it carefully and evaluate your current marketing life by it. Here's what you're going to learn: (continue reading) Powerful instructions about [...]
Breaking Down the Barriers to Acquire Leads and Sales: Taking a stalled product and dramatically increasing sales
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. And that’s what happened when I talked to Surf Control. Surf Control is a global provider of corporate security software. The marketing goal [...]
CDMG Case Study: Mommie Helen’s Bakery.com
Direct response microsite turns entrepreneur’s pie business into an E-commerce powerhouse The Marketing Challenge Entrepreneur Dorothy Pryor Rose experienced some success carrying on the family tradition of baking cobblers, pies and cakes. Her small business, Mommie Helen’s Bakery, got a boost in sales when Rose began giving away free samples [...]
Testing Corner: Do Icons increase response?
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You [...]
Direct Response Copy Tip of the Week: Don’t Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence [...]
Avoiding Costly Mistakes and Lost Opportunities
What every marketing director and president must know...and do. I just completed a radio interview on a business network with [...]
Breaking Down the Barriers to Acquire Leads and Sales: Taking a stalled product and dramatically increasing sales
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up [...]
CDMG Case Study: Mommie Helen’s Bakery.com
Direct response microsite turns entrepreneur’s pie business into an E-commerce powerhouse The Marketing Challenge Entrepreneur Dorothy Pryor Rose experienced some [...]