Leveraging database marketing to increase profits & sales-Blue Shield & Metagenics Team up
Database marketing is powerful... Blue Cross of California has a massive database of people interested in their health. Metagenics is a marketer of high quality nutritional supplements. Merging the two assets into a marketing campaign was smart for both [...]
Direct mail blunder that kills response [Video Briefing]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. For all 5, see my video briefing here] They want to know who sent your letter as they determine if it's in their self interest to open the envelope immediately, open [...]
A Cure to FDD…Facebook Deficit Disorder
Many marketers are suffering from what I call FDD...Facebook Deficit Disorder. It causes reverse marketing bleeding....lost leads and sales because you're not doing it right. Most marketers will increase their ROI with a careful direct marketing campaign using Facebook. I'm now including Facebook ads (especially adding custom lists to contacts' [...]
How One Marketing Campaign Shot Sales Up 533% – 3 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. [...]
Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes" 1. "How to generate monthly income with greater protection for your money" This little-known alternative investment can.... Bring you potential returns of 7% to 10% every year.... Give your money a double layer [...]
Leveraging database marketing to increase profits & sales-Blue Shield & Metagenics Team up
Database marketing is powerful... Blue Cross of California has [...]
Direct mail blunder that kills response [Video Briefing]
In direct mail, the return address is one of the five things a prospect will look at on an envelope. [...]
A Cure to FDD…Facebook Deficit Disorder
Many marketers are suffering from what I call FDD...Facebook Deficit Disorder. It causes reverse marketing bleeding....lost leads and sales because [...]
How One Marketing Campaign Shot Sales Up 533% – 3 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is [...]
Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes" 1. "How to [...]