Testing corner: Listing this phone number increased checkout page visits by over 18%
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a toll-free phone number. However, as smart marketers, they decided to [...]
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees it. Fortunately, there’s a direct mail format that usually breezes [...]
6 Powerful Strategies for Reducing Your Abandoned Shopping Cart Losses
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then here is good news. You can dramatically increase your likelihood of completing the sale with just a few simple steps: Sale Saver #1: Restate the benefits Never use a tombstone [...]
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Testing corner: Listing this phone number increased checkout page visits by over 18%
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know [...]
How 3D Direct Mail Blows Past the Gatekeeper and Supercharges Your Results
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your [...]
6 Powerful Strategies for Reducing Your Abandoned Shopping Cart Losses
If you’re ever frustrated by the number of people who abandon your online shopping cart before completing the purchase, then [...]
Privacy Statement
Creative Direct Marketing Group, Inc. (CDMG) is committed to the privacy of its visitors. We use industry standard technology to [...]
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Stay one step ahead… Get a free copy of Direct Marketing Update Newsletter SIGN UP NOW FREE! Direct Marketing Update [...]