Direct Response Copy Tip of the Week: The Power of Indenting your paragraphs
It's old school to indent. But direct marketers don't care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it's more acceptable with direct mail. And yes, websites and landing pages, [...]
The #1 Blunder Marketers Make on their Landing pages & Micro-sites
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your sales Millions of dollars are wasted when people are drawn [...]
How Relationship Marketing Increased Profitability for 1-800-Contacts
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the following: A Conversion series to turn leads into clients. A welcome kit to help introduce the new client to your product or service. An activation series to encourage the person [...]
Multi-Million Dollar Launch Secrets: From Nothing into the World’s Largest Online Investment Service
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million pieces and grew the service into the nation’s largest online investment service. Dr. DiLiddo came to my office, wanting to create an online objective investment model that makes it easy [...]
Testing Corner: Do Icons increase response?
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You can see it here…and the test results. (continue reading) Here are the two web pages. Version A Version B Which one do you think the winner [...]
Direct Response Copy Tip of the Week: The Power of Indenting your paragraphs
It's old school to indent. But direct marketers don't care about that. They care what increases or decreases response. Indenting [...]
The #1 Blunder Marketers Make on their Landing pages & Micro-sites
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner [...]
How Relationship Marketing Increased Profitability for 1-800-Contacts
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the [...]
Multi-Million Dollar Launch Secrets: From Nothing into the World’s Largest Online Investment Service
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million [...]
Testing Corner: Do Icons increase response?
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You [...]