CDMG Case Study: Charles Payne’s Common Sense
Integrated multimedia campaign successfully grows subscriber base in a tough market Marketing Challenge With over 1,100 investment newsletters in the marketplace, it’s more challenging than ever to attract new and loyal subscribers—especially when they’re wary of investing their hard-earned money in a volatile stock market. The 2008 crash was still [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction [...]
CDMG Cast Study: Scott Smith’s Swiss Confidential
Television and radio campaign expands success of investment newsletter launch Marketing Challenge After the stock market meltdown of 2008, many U.S. investors lost their shirts. Some watched as 25% of their retirement savings disappeared and others saw 40% vanish from their portfolios, creating shock bordering on mass hysteria. While estimates [...]
CDMG Case Study: Coffey Anderson CD Launch
Email and Web One-Two Punch: How online direct response strategy triples CD sales for singer-songwriter Marketing Challenge Coffey Anderson is a singer, songwriter and musician with an upcoming album. He wanted to get the news to his fans but his fan email list was almost 2 years old. Furthermore, Coffey’s [...]
How net neutrality will destroy your business, innovation and freedom
The biggest power grab today is now happening in Washington... against the internet. The Federal Communication Commission (FCC), President Obama and large corporations are moving to control the internet with the nice sounding name "net neutrality." This will impact every direct marketer. It will impact every business owner. It will [...]
CDMG Case Study: Charles Payne’s Common Sense
Integrated multimedia campaign successfully grows subscriber base in a tough market Marketing Challenge With over 1,100 investment newsletters in the [...]
“Hard-to-Reach” Prospects: How to Double Your Response [Video]
Small, niche, skeptical audiences? How do you successfully market to them? Video Briefing Let’s take a look at one example [...]
CDMG Cast Study: Scott Smith’s Swiss Confidential
Television and radio campaign expands success of investment newsletter launch Marketing Challenge After the stock market meltdown of 2008, many [...]
CDMG Case Study: Coffey Anderson CD Launch
Email and Web One-Two Punch: How online direct response strategy triples CD sales for singer-songwriter Marketing Challenge Coffey Anderson is [...]
How net neutrality will destroy your business, innovation and freedom
The biggest power grab today is now happening in Washington... against the internet. The Federal Communication Commission (FCC), President Obama [...]